How To Register Your Business Online In Nigeria

The benefits of an online presence for your business boils right down to this: when you’re online, your doors are open 24/7. Prospective customers can access information about you and the merchandise or services that you offer in the moment, whenever that moment strikes.

So, you might be wondering how to quickly and efficiently get the business on the web. As an initial phase, we turn to replicate what the customer can do when they walk in to your store or office. Which includes:

- Telling the storyline of your business and your brand
- Providing helpful information about your products or services
- Making purchases easy and secure

These three bits of your website will be the beginning of a powerful online business. In this article, we’ll walk through each step and exactly how it increases the success of bringing your business online.

Step 1: Tell Your Story

When a possible client walks into your store or office, they immediately start to see your brand. Every moment spent there really helps to create an understanding of your business. From your own location and paint choice to how you greet and interact with clients, you build a graphic and a rapport.

When you're able to physically interact with a possible client, you’re responsible for their experience.

When a potential customer finds you online, you lose a few of that control. You only have a small window of energy to pique interest and get that promotion, all without saying a word!

That’s why it’s so important to have a strong, branded website. You can make this happen through consistent messaging, images, and colours that get hold of your ideal customer. Consider your brand when you:

- Design your website structure
- Create copy and content
- Choose images
- Select products or design your services page

When your potential client lands on your site, what would you like them to feel? What would you like them to know about you? They are the components of your brand that your site should convey. Think of it as the same as saying “Welcome, come in! Have a look around.”

Step two: Make Your Offer

Once you’ve grabbed the attention of your potential client, it’s time showing ’em what you got! Your website needs to clearly display the merchandise or services that you provide.

If your business is product based, it’s important to have a simple and informative product listing page on your site. Something listing page is like a web catalog your potential customer can flip to find out more on what you sell. Your product page is an important part of converting a potential customer’s visit into a sale.

To build an effective product page, keep these pointers in mind:

- Use good quality product images that match your brand and style where possible
- Use clear product titles and offer concise and informative descriptions
- Include size, colour, dimensions, and any other relevant information your customer may find out in store
- Ensure the purchase price is easy to see and understand
- Be consistent; use similar size and style photos, descriptions, pricing format, etc.

If your business is service based, your clients should quickly be able to understand the services that you offer and how they’ll benefit. To nail down your services page, begin by listing each of your services and writing your typical elevator pitch.

Think about what you would Local business say to a potential client if indeed they were standing in front of you. Next, whittle this right down to a concise description that’s about a paragraph long for the most part. Keep your ideal client in mind as you write; imagine you’re crafting this message specifically for them.

Depending on the complexity of your services, you may choose to link to a more detailed description page which include more information about the procedure, benefits, timeframe, testimonials, etc. This will come only after you have consolidated your elevator pitch descriptions.

Step three: Finalize The Sale

The last part of ensuring a seamless experience for your customer is providing ways to finalize the sale.

For product-based businesses, this means providing a secure payment system. An internet payment option means that your customer can complete their transaction in as soon as, securing their business no matter when they connect to you online, or from where.

For service-based companies, you have significantly more options. You might implement a web based booking and payment system to fully capture your potential client in the moment. However, depending on kind of service you offer, your site may include a proactive approach that prompts the actual client to reach out to you for even more conversation.

Take It Further

A branded website, descriptive product or services page, and secure payment system or call to action serves to replicate your potential customer’s store in experience. While your web store can’t replace in-person interactions, it can open your doors to an completely new branch of business.

Once your website is ready to go, there are many ways to improve your website. Online advertising, social media and search engine optimization are just some of the items you’ll want to consider.

Need help starting out? We’ll work with that you build a site that speaks to your brand and makes it easy for your customers to gain access to your business any moment.