Social Media Marketing Strategy

Social media marketing is certainly a powerful marketing tool. For each audience group, you should then create a persona, helping to clearly define who your followers are. Our template guides you through every essential step of a strong social media marketing strategy. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. For example, Benefit Cosmetics drives brand awareness with its paid social campaigns, but measures acquisition and engagement for organic social posts.

Just £10 to a lookalike audience achieved 51 engagements, 147 post clicks and 94 clicks to the website. Its social program, previously spread across an overabundance of accounts, is now a sleek, strategy-minded solution that supports the company's core business objectives.

CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.

To set your social media goals, you want to think about what you want to accomplish and create a goal that is SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Different businesses will have different goals, so consider your options and let your goals guide social media strategy the rest of your strategy.