Social Media Management For Bands & Artists
Have you ever wondered why some talented artists don't get proper exposure to showcase their creativity to others? By finding people who are at a similar (or slightly higher) level to yourselves, you can search Twitter and Facebook to find people who liked the content so much they shared it. You can use websites such as Buzzsumo which allows you to take the content links and reverse search them, so you can easily find people with large audiences who have shared the link.
Spotify may not necessarily be the First step for up and coming musicians, but it's fairly easy to use and becoming an increasingly common hub of audience congregation and interaction. With over 20 years of experience in the music industry in the U.S. and abroad, Planetary Group has worked with some of the world's biggest artists, including Beastie Boys, David Bowie, Katy Perry, Foo Fighters, Moby, Nine Inch Nails, and Yoko Ono.
Facebook's algorithm adjustment this year caused quite a storm among musicians. Make sure you have a regular stream of content by using a social media scheduling tool like Hootsuite. A creative YouTube video intro will help you be remembered by your audience and fans.
Unlike back in the day when young bands would have to tour relentlessly to promote themselves, the social media explosion has enabled bands to come out of the woodwork and propagate their music on a global platform. With social media channels offering a variety of ways to engage with our favorite artists, for a lot of people having a website can feel antiquated.
Squall utilises this insight to band promotion promote music using word of mouth discovery, connecting musicians to social media influencers, who get paid for promoting the music they discover on Squall. An influencer is someone who has a huge amount of followers on different social platforms.
We are in the day and age of social media music stars rising left, right and centre. This offers a unique ability for music pioneers and bands to engage fans at times they may have previously been unreachable. YouTube's algorithm is not designed for music, it is designed for ‘YouTubers' who build a subscriber base by creating frequent videos.
In that light, Facebook works for marketing music (ability to run ads, etc.) and is pushing the envelope of media and how we interact online. Our most popular services include (music marketing management services, music promotion, mixtape promotion and music video promotion).